The New England based brand will plant trees for each new patient seen in its new locations
Gentle Dental (a 42 North Dental supported practice brand) announces the launch of “Plantings Roots”, a program that provides funds to plant greenery and trees in the cities that house its newest locations. Gentle Dental is rooted in New England having been founded in Boston, MA over 40 years ago. Today it is one of the most awarded dental practices in the region.
“Planting Roots” donates funds for each new patient seen at the newest Gentle Dental location during the first 60 days of being open. Those funds, up to $3000, will directly benefit local parks or green spaces with trees, shrubs, flowers, ground coverings and greenery. The program had its inaugural launch in Keene, NH last year where funds were committed to the Patricia T. Russell community park, located less than two miles from Gentle Dental Keene.
“Communities throughout New England have embraced the Gentle Dental brand for over 40 years knowing they can count on receiving high-quality, award-winning dental care when they need it” says Diane Vaccaro, Chief Marketing Officer of 42 North Dental. She continues, “the planting roots program is a way for Gentle Dental to join a community as a deeply rooted partner. We believe in healthy, confident smiles for life by enabling more patients the ability to receive top quality dental care.”
Plans are underway for the opening of an additional 3 Gentle Dental locations in New England this year. Each will roll out the Planting Roots program in its community.