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Gentle Dental Partners is Now 42 North Dental

By September 20, 2018No Comments

Waltham, MA – September 20, 2018 – Gentle Dental Partners (Gentle Communications, LLC) has today announced a rebranding of the organization to 42 North Dental. The new name was created to better reflect all the 42 North Dental supported practices comprised of 57 dental practices representing 14 patient-facing brands across 4 New England states. With a shared vision of providing patients with healthy confident smiles for life, 42 North Dental and its supported practices will continue to deliver convenient, high-quality dentistry to the communities they serve. 42 North Dental is a career choice for talented doctors, dental hygienists, and professionals and will continue to pursue growth and expansion through affiliation with practices that share similar values and an intense focus on quality dentistry.

“42 North Dental reflects our evolution as an organization. Today, we support practices in addition to Gentle Dental. We are passionate about partnering to provide high-quality dentistry to patients and being the destination of choice for exceptional doctors and dental professionals,” said Geoff Ligibel, President and CEO of 42 North Dental.

42 North Dental is a Dental Support Organization (DSO) that provides resources and expertise to support the business and administrative tasks associated with running a practice. This allows dentists and their teams to focus on providing exceptional care to patients. In the last 3 years the number practices supported by 42 North Dental has nearly doubled and the organization expanded to support additional brands across multiple states. Older offices have been renovated, dental professionals have been added in all support areas, and the newest technology and practice management tools have been implemented across the organization. As part of a shared commitment to quality patient care, 42 North Dental is committed to leadership development and training and is proud that supported practices won a record 16 Reader’s Choice awards and 46 Boston Magazine “Top Dentist” designations in 2018.

42 North Dental presents a unique approach to practice affiliation that encourages true partnership, equity ownership, and clinical autonomy built around a shared mission to reduce barriers to exceptional dental care. Affiliated doctors enjoy the realization of the value they have built in their practice, with the opportunity to enhance their work/life balance in a way that suits them best. 42 North Dental offers countless hours of training, in-house seminars, and complimentary continuing education classes to ensure supported doctors and staff are connected with the most current offerings in the dental industry.

“Our affiliation process is straightforward, transparent, and collaborative, reflecting our belief that true growth is achieved when partnerships are formed. We share a relentless focus on patients with our supported practices and work together so the practices can focus on delivering exceptional care for patients. We are actively seeking top dentists to join these practices as they expand their patient base. It’s a model that works, and we welcome the chance to bring our style of dentistry to practices across the region,” adds Ligibel.

“The name 42 North Dental is a fresh name in the field of DSOs. “42 North” is significant to our company because it represents the latitude of Boston where Gentle Dental was founded over 40 years ago. It celebrates our roots but allows us to continue to grow geographically. The compass arrow in the logo reflects forward movement, which supports our goals for the practices we support,” says Kirsten von Hassel, Director of Marketing.

The rebranding process begins with the launch of the new website


ABOUT 42 NORTH DENTAL LLC: 42 North Dental, formerly Gentle Dental Partners, is a leading dental support organization (DSO) in New England supporting over a dozen practice brands in 57 locations. 42 North Dental was created by dentists, for dentists, and is rooted in over 40 years of experience in the dental industry. With a vision to provide patients with healthy, confident smiles for life, 42 North Dental eliminates barriers to quality patient care by providing business and administrative expertise, resources and support to dental practices. 42 North Dental is a destination of choice for dental professionals and works tirelessly to attract and retain the best talent in the industry.

Press inquiries please contact Kirsten von Hassel, Marketing Director,, 781-907-7238

Affiliation inquires please contact Greg Wappett, Director of Corporate Development,, 781-907-7257

Career inquiries please contact Priyanki Amroliwala, Senior Manager, Talent Acquisition,, 617-480-6355